000 01102nam a2200193Ia 4500
005 20260922095617.0
008 260922s9999 xx 000 0 und d
020 _a978-0-07-159750-0
041 _aeng
082 _a650.1
100 1 _aMONTOYA, Peter
245 1 4 _aThe Brand Called You
_b: Create a Personal Brand that wins attention and grows your business
264 _aNew York
_bMc Graw Hill
_c2009
300 _axii, 275 hlm.
_bilus.
_c23 cm
520 _aOprah. Martha Stewart, Charles Schwab. They've built Their success around thir personal brands. But you don't have to be a celebrity to turn your name into a distinctive that makes you money. Packed with a treasure trove of things to do tomorrow, next week, next month, the Brand called you will help you to build and maintain a personal brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top quality branding tools, and attract a consistent flow of business.
650 4 _a0
655 _aGrade 7-9
700 1 _aTim Vandehey
_eauthor
999 _c213823
_d213823