01071nam a2200181Ia 450000500170000000800410001702000220005804100080008008200100008810000190009824500960011726400330021330000320024652005660027865000060084465500140085070000250086420260922095617.0260922s9999    xx            000 0 und d  a978-0-07-159750-0  aeng  a650.11 aMONTOYA, Peter14aThe Brand Called Youb: Create a Personal Brand that wins attention and grows your business  aNew YorkbMc Graw Hillc2009  axii, 275 hlm.bilus.c23 cm  aOprah. Martha Stewart, Charles Schwab. They've built Their success around thir personal brands. But you don't have to be a celebrity to turn your name into a distinctive that makes you money. Packed with a treasure trove of things to do tomorrow, next week, next month, the Brand called you will help you to build and maintain a personal brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top quality branding tools, and attract a consistent flow of business. 4a0  aGrade 7-91 aTim Vandeheyeauthor